What it is
Proportional Representation (PR) means having an elected body resemble the electorate in whichever ways (ideology, geography, gender, etc.) the electorate deems important in each ballot contest. The percentage of seats should reflect the will of the electorate. (If an electoral group makes up 40% of the vote, they should elect about 40% of the seats.) The goal is to improve representation and ensure that all candidates who have enough support will have a seat at the table. PR elections allow each person to vote according to whatever campaign issues and/or candidate characteristics matter most to the voter.
Why it matters
Changing to a system that yields more accurate representation matters! A major problem with our current winner-take-all voting system is that one group, such as a political party, often wins a much larger percentage of seats than that group’s percentage of the electorate, giving that group oversized power.